{"id":13118,"date":"2026-11-12T03:57:36","date_gmt":"2026-11-12T06:57:36","guid":{"rendered":"https:\/\/lackman.com.br\/?p=13118"},"modified":"2026-11-12T04:56:27","modified_gmt":"2026-11-12T07:56:27","slug":"black-friday-perfumes-com-descontos-de-ate-65","status":"publish","type":"post","link":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/","title":{"rendered":"Black Friday: perfumes com descontos de at\u00e9 65%"},"content":{"rendered":"<h4 style=\"text-align: left;\"><em><span style=\"font-size: 16px; -webkit-text-size-adjust: 100%;\">Temporada de ofertas na Lord Perfumaria ter\u00e1 <\/span><span class=\"s1\" style=\"font-size: 16px; -webkit-text-size-adjust: 100%;\">Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior com descontos<\/span><\/em><\/h4>\n<p>A Black Friday segue ampliando sua import\u00e2ncia no calend\u00e1rio do varejo brasileiro. Em 2026, o com\u00e9rcio eletr\u00f4nico deve movimentar R$ 14,75 bilh\u00f5es, crescimento estimado de 10,4% em rela\u00e7\u00e3o ao ano passado, segundo proje\u00e7\u00f5es da Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce (Abiacom). Na disputa pela aten\u00e7\u00e3o dos consumidores, marcas apostam n\u00e3o apenas em pre\u00e7os competitivos, mas tamb\u00e9m em novas formas de apresentar produtos e estimular as compras.<\/p>\n<p>\u00c9 nesse cen\u00e1rio que a Lord Perfumaria prepara sua campanha especial, com descontos progressivos ao longo de novembro. As ofertas come\u00e7am em 37% e chegam a 65% durante a semana da Black Friday, entre 23 e 27 de novembro, contemplando fragr\u00e2ncias internacionais de grifes como Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-13120\" src=\"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-2.jpeg\" alt=\"\" width=\"901\" height=\"405\" srcset=\"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-2.jpeg 901w, https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-2-300x135.jpeg 300w, https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-2-768x345.jpeg 768w, https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-2-100x45.jpeg 100w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/p>\n<p>A novidade desta edi\u00e7\u00e3o \u00e9 a estreia da marca nas transmiss\u00f5es de vendas ao vivo pelo TikTok (@lordperfumaria). A iniciativa acompanha o avan\u00e7o do chamado live commerce, formato que aproxima entretenimento e consumo, transformando as redes sociais em ambientes cada vez mais relevantes para o varejo. A aposta da Lord \u00e9 ampliar o di\u00e1logo com o p\u00fablico e apresentar seus produtos de maneira mais din\u00e2mica e interativa.<\/p>\n<p>Acesse <strong><a href=\"http:\/\/www.lordperfumaria.com.br\">lordperfumaria.com.br<\/a><\/strong> e use o cupom <strong>LACKMAN<\/strong> para ganhar 10% de desconto.<\/p>\n<hr \/>\n<pre>Imagens: divulga\u00e7\u00e3o<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Temporada de ofertas na Lord Perfumaria ter\u00e1 Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior com descontos A Black Friday segue ampliando sua import\u00e2ncia no calend\u00e1rio do varejo brasileiro. Em 2026, o com\u00e9rcio eletr\u00f4nico deve movimentar R$ 14,75 bilh\u00f5es, crescimento estimado de 10,4% em rela\u00e7\u00e3o ao ano passado, segundo proje\u00e7\u00f5es da Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce (Abiacom). Na disputa pela aten\u00e7\u00e3o dos consumidores, marcas apostam n\u00e3o apenas em pre\u00e7os competitivos, mas tamb\u00e9m em novas formas de apresentar produtos e estimular as compras. \u00c9 nesse cen\u00e1rio que a Lord Perfumaria prepara sua campanha especial, com descontos progressivos ao longo de novembro. As ofertas come\u00e7am em 37% e chegam a 65% durante a semana da Black Friday, entre 23 e 27 de novembro, contemplando fragr\u00e2ncias internacionais de grifes como Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior. A novidade desta edi\u00e7\u00e3o \u00e9 a estreia da marca nas transmiss\u00f5es de vendas ao vivo pelo TikTok (@lordperfumaria). A iniciativa acompanha o avan\u00e7o do chamado live commerce, formato que aproxima entretenimento e consumo, transformando as redes sociais em ambientes cada vez mais relevantes para o varejo. A aposta da Lord \u00e9 ampliar o di\u00e1logo com o p\u00fablico e apresentar seus produtos de maneira mais din\u00e2mica e interativa. Acesse lordperfumaria.com.br e use o cupom LACKMAN para ganhar 10% de desconto. Imagens: divulga\u00e7\u00e3o<\/p>\n","protected":false},"author":2,"featured_media":13121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39,40],"tags":[2050,2052,2053,2043,2051,656,657,395],"class_list":["post-13118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-alta","category-marcas","tag-black-friday","tag-burberry","tag-chloe","tag-desconto","tag-dior","tag-lord-perfumaria","tag-perfume","tag-promocao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: perfumes com descontos de at\u00e9 65% - LACKMAN &amp; CO.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: perfumes com descontos de at\u00e9 65% - LACKMAN &amp; CO.\" \/>\n<meta property=\"og:description\" content=\"Temporada de ofertas na Lord Perfumaria ter\u00e1 Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior com descontos A Black Friday segue ampliando sua import\u00e2ncia no calend\u00e1rio do varejo brasileiro. Em 2026, o com\u00e9rcio eletr\u00f4nico deve movimentar R$ 14,75 bilh\u00f5es, crescimento estimado de 10,4% em rela\u00e7\u00e3o ao ano passado, segundo proje\u00e7\u00f5es da Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce (Abiacom). Na disputa pela aten\u00e7\u00e3o dos consumidores, marcas apostam n\u00e3o apenas em pre\u00e7os competitivos, mas tamb\u00e9m em novas formas de apresentar produtos e estimular as compras. \u00c9 nesse cen\u00e1rio que a Lord Perfumaria prepara sua campanha especial, com descontos progressivos ao longo de novembro. As ofertas come\u00e7am em 37% e chegam a 65% durante a semana da Black Friday, entre 23 e 27 de novembro, contemplando fragr\u00e2ncias internacionais de grifes como Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior. A novidade desta edi\u00e7\u00e3o \u00e9 a estreia da marca nas transmiss\u00f5es de vendas ao vivo pelo TikTok (@lordperfumaria). A iniciativa acompanha o avan\u00e7o do chamado live commerce, formato que aproxima entretenimento e consumo, transformando as redes sociais em ambientes cada vez mais relevantes para o varejo. A aposta da Lord \u00e9 ampliar o di\u00e1logo com o p\u00fablico e apresentar seus produtos de maneira mais din\u00e2mica e interativa. Acesse lordperfumaria.com.br e use o cupom LACKMAN para ganhar 10% de desconto. Imagens: divulga\u00e7\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/\" \/>\n<meta property=\"og:site_name\" content=\"LACKMAN &amp; CO.\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/fernandolackman\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T06:57:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T07:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fernando Lackman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fernandolackman\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Lackman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/\"},\"author\":{\"name\":\"Fernando Lackman\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#\\\/schema\\\/person\\\/974a133a4a5acc82f527df8720637e5c\"},\"headline\":\"Black Friday: perfumes com descontos de at\u00e9 65%\",\"datePublished\":\"2026-11-12T06:57:36+00:00\",\"dateModified\":\"2026-11-12T07:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lackman.com.br\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Untitled-design-1.png\",\"keywords\":[\"black friday\",\"burberry\",\"chloe\",\"desconto\",\"dior\",\"Lord Perfumaria\",\"perfume\",\"promo\u00e7\u00e3o\"],\"articleSection\":[\"Em alta\",\"Marcas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/\",\"url\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/\",\"name\":\"Black Friday: perfumes com descontos de at\u00e9 65% - LACKMAN &amp; CO.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lackman.com.br\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Untitled-design-1.png\",\"datePublished\":\"2026-11-12T06:57:36+00:00\",\"dateModified\":\"2026-11-12T07:56:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lackman.com.br\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Untitled-design-1.png\",\"contentUrl\":\"https:\\\/\\\/lackman.com.br\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Untitled-design-1.png\",\"width\":901,\"height\":473},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/2026\\\/11\\\/12\\\/black-friday-perfumes-com-descontos-de-ate-65\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/lackman.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday: perfumes com descontos de at\u00e9 65%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#website\",\"url\":\"https:\\\/\\\/lackman.com.br\\\/\",\"name\":\"LACKMAN &amp; CO.\",\"description\":\"VIDA | MODA | ARTE\",\"publisher\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lackman.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#organization\",\"name\":\"LACKMAN &amp; CO.\",\"url\":\"https:\\\/\\\/lackman.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lackman.com.br\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Logotipo_preto-1.png\",\"contentUrl\":\"https:\\\/\\\/lackman.com.br\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Logotipo_preto-1.png\",\"width\":739,\"height\":393,\"caption\":\"LACKMAN &amp; CO.\"},\"image\":{\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lackman.com.br\\\/#\\\/schema\\\/person\\\/974a133a4a5acc82f527df8720637e5c\",\"name\":\"Fernando Lackman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae7993150af197e66480c8a769891833dd2b8d809f0d9ff3f25af796cf378ce8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae7993150af197e66480c8a769891833dd2b8d809f0d9ff3f25af796cf378ce8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae7993150af197e66480c8a769891833dd2b8d809f0d9ff3f25af796cf378ce8?s=96&d=mm&r=g\",\"caption\":\"Fernando Lackman\"},\"description\":\"Fernando Lackman \u00e9 jornalista especializado em Moda e Cultura, editor do site LACKMAN.com.br. \u00c9 autor do livro Bras\u00edlia Capital dos Criadores, que conta a hist\u00f3ria da moda no Distrito Federal. Tem em seu curr\u00edculo assinatura de dire\u00e7\u00e3o criativa e de desfiles em eventos como Estilo DF Plaza, Summer Collections, JK Street Fashion, Desfile Beleza Negra (DBN), PicniK Fashion Show, Vogue Fashion\u2019s Night Out Bras\u00edlia, entre outros. Foi diretor criativo do extinto Capital Fashion Week. Atualmente trabalha na dire\u00e7\u00e3o criativa de eventos como Top CUFA, BSB Fashion Street, Bras\u00edlia Fashion House, Ateli\u00ea Bras\u00edlia e Goi\u00e1s Fashion Week.\",\"sameAs\":[\"https:\\\/\\\/lackman.com.br\\\/\",\"https:\\\/\\\/www.facebook.com\\\/fernandolackman\",\"https:\\\/\\\/www.instagram.com\\\/fernandolackman\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fernando-lackman\\\/\",\"https:\\\/\\\/br.pinterest.com\\\/fernandolackman\\\/\",\"https:\\\/\\\/x.com\\\/fernandolackman\"],\"url\":\"https:\\\/\\\/lackman.com.br\\\/index.php\\\/author\\\/fernando-lackman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday: perfumes com descontos de at\u00e9 65% - LACKMAN &amp; CO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/","og_locale":"pt_BR","og_type":"article","og_title":"Black Friday: perfumes com descontos de at\u00e9 65% - LACKMAN &amp; CO.","og_description":"Temporada de ofertas na Lord Perfumaria ter\u00e1 Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior com descontos A Black Friday segue ampliando sua import\u00e2ncia no calend\u00e1rio do varejo brasileiro. Em 2026, o com\u00e9rcio eletr\u00f4nico deve movimentar R$ 14,75 bilh\u00f5es, crescimento estimado de 10,4% em rela\u00e7\u00e3o ao ano passado, segundo proje\u00e7\u00f5es da Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce (Abiacom). Na disputa pela aten\u00e7\u00e3o dos consumidores, marcas apostam n\u00e3o apenas em pre\u00e7os competitivos, mas tamb\u00e9m em novas formas de apresentar produtos e estimular as compras. \u00c9 nesse cen\u00e1rio que a Lord Perfumaria prepara sua campanha especial, com descontos progressivos ao longo de novembro. As ofertas come\u00e7am em 37% e chegam a 65% durante a semana da Black Friday, entre 23 e 27 de novembro, contemplando fragr\u00e2ncias internacionais de grifes como Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior. A novidade desta edi\u00e7\u00e3o \u00e9 a estreia da marca nas transmiss\u00f5es de vendas ao vivo pelo TikTok (@lordperfumaria). A iniciativa acompanha o avan\u00e7o do chamado live commerce, formato que aproxima entretenimento e consumo, transformando as redes sociais em ambientes cada vez mais relevantes para o varejo. A aposta da Lord \u00e9 ampliar o di\u00e1logo com o p\u00fablico e apresentar seus produtos de maneira mais din\u00e2mica e interativa. Acesse lordperfumaria.com.br e use o cupom LACKMAN para ganhar 10% de desconto. Imagens: divulga\u00e7\u00e3o","og_url":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/","og_site_name":"LACKMAN &amp; CO.","article_author":"https:\/\/www.facebook.com\/fernandolackman","article_published_time":"2026-11-12T06:57:36+00:00","article_modified_time":"2026-11-12T07:56:27+00:00","og_image":[{"width":901,"height":473,"url":"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png","type":"image\/png"}],"author":"Fernando Lackman","twitter_card":"summary_large_image","twitter_creator":"@fernandolackman","twitter_misc":{"Escrito por":"Fernando Lackman","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#article","isPartOf":{"@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/"},"author":{"name":"Fernando Lackman","@id":"https:\/\/lackman.com.br\/#\/schema\/person\/974a133a4a5acc82f527df8720637e5c"},"headline":"Black Friday: perfumes com descontos de at\u00e9 65%","datePublished":"2026-11-12T06:57:36+00:00","dateModified":"2026-11-12T07:56:27+00:00","mainEntityOfPage":{"@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/"},"wordCount":236,"publisher":{"@id":"https:\/\/lackman.com.br\/#organization"},"image":{"@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#primaryimage"},"thumbnailUrl":"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png","keywords":["black friday","burberry","chloe","desconto","dior","Lord Perfumaria","perfume","promo\u00e7\u00e3o"],"articleSection":["Em alta","Marcas"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/","url":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/","name":"Black Friday: perfumes com descontos de at\u00e9 65% - LACKMAN &amp; CO.","isPartOf":{"@id":"https:\/\/lackman.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#primaryimage"},"image":{"@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#primaryimage"},"thumbnailUrl":"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png","datePublished":"2026-11-12T06:57:36+00:00","dateModified":"2026-11-12T07:56:27+00:00","breadcrumb":{"@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#primaryimage","url":"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png","contentUrl":"https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png","width":901,"height":473},{"@type":"BreadcrumbList","@id":"https:\/\/lackman.com.br\/index.php\/2026\/11\/12\/black-friday-perfumes-com-descontos-de-ate-65\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/lackman.com.br\/"},{"@type":"ListItem","position":2,"name":"Black Friday: perfumes com descontos de at\u00e9 65%"}]},{"@type":"WebSite","@id":"https:\/\/lackman.com.br\/#website","url":"https:\/\/lackman.com.br\/","name":"LACKMAN &amp; CO.","description":"VIDA | MODA | ARTE","publisher":{"@id":"https:\/\/lackman.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lackman.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/lackman.com.br\/#organization","name":"LACKMAN &amp; CO.","url":"https:\/\/lackman.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/lackman.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/lackman.com.br\/wp-content\/uploads\/2023\/06\/Logotipo_preto-1.png","contentUrl":"https:\/\/lackman.com.br\/wp-content\/uploads\/2023\/06\/Logotipo_preto-1.png","width":739,"height":393,"caption":"LACKMAN &amp; CO."},"image":{"@id":"https:\/\/lackman.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lackman.com.br\/#\/schema\/person\/974a133a4a5acc82f527df8720637e5c","name":"Fernando Lackman","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ae7993150af197e66480c8a769891833dd2b8d809f0d9ff3f25af796cf378ce8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae7993150af197e66480c8a769891833dd2b8d809f0d9ff3f25af796cf378ce8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae7993150af197e66480c8a769891833dd2b8d809f0d9ff3f25af796cf378ce8?s=96&d=mm&r=g","caption":"Fernando Lackman"},"description":"Fernando Lackman \u00e9 jornalista especializado em Moda e Cultura, editor do site LACKMAN.com.br. \u00c9 autor do livro Bras\u00edlia Capital dos Criadores, que conta a hist\u00f3ria da moda no Distrito Federal. Tem em seu curr\u00edculo assinatura de dire\u00e7\u00e3o criativa e de desfiles em eventos como Estilo DF Plaza, Summer Collections, JK Street Fashion, Desfile Beleza Negra (DBN), PicniK Fashion Show, Vogue Fashion\u2019s Night Out Bras\u00edlia, entre outros. Foi diretor criativo do extinto Capital Fashion Week. Atualmente trabalha na dire\u00e7\u00e3o criativa de eventos como Top CUFA, BSB Fashion Street, Bras\u00edlia Fashion House, Ateli\u00ea Bras\u00edlia e Goi\u00e1s Fashion Week.","sameAs":["https:\/\/lackman.com.br\/","https:\/\/www.facebook.com\/fernandolackman","https:\/\/www.instagram.com\/fernandolackman\/","https:\/\/www.linkedin.com\/in\/fernando-lackman\/","https:\/\/br.pinterest.com\/fernandolackman\/","https:\/\/x.com\/fernandolackman"],"url":"https:\/\/lackman.com.br\/index.php\/author\/fernando-lackman\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png",901,473,false],"landscape":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png",901,473,false],"portraits":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png",901,473,false],"thumbnail":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1-150x150.png",150,150,true],"medium":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1-300x157.png",300,157,true],"large":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png",901,473,false],"RoboGalleryMansoryImagesCenter":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1-600x473.png",600,473,true],"RoboGalleryPreload":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1-100x52.png",100,52,true],"1536x1536":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png",901,473,false],"2048x2048":["https:\/\/lackman.com.br\/wp-content\/uploads\/2026\/11\/Untitled-design-1.png",901,473,false]},"rttpg_author":{"display_name":"Fernando Lackman","author_link":"https:\/\/lackman.com.br\/index.php\/author\/fernando-lackman\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lackman.com.br\/index.php\/category\/moda\/em-alta\/\" rel=\"category tag\">Em alta<\/a> <a href=\"https:\/\/lackman.com.br\/index.php\/category\/moda\/marcas\/\" rel=\"category tag\">Marcas<\/a>","rttpg_excerpt":"Temporada de ofertas na Lord Perfumaria ter\u00e1 Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior com descontos A Black Friday segue ampliando sua import\u00e2ncia no calend\u00e1rio do varejo brasileiro. Em 2026, o com\u00e9rcio eletr\u00f4nico deve movimentar R$ 14,75 bilh\u00f5es, crescimento estimado de 10,4% em rela\u00e7\u00e3o ao ano passado, segundo proje\u00e7\u00f5es da Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia&hellip;","_links":{"self":[{"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=13118"}],"version-history":[{"count":3,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13118\/revisions"}],"predecessor-version":[{"id":13125,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13118\/revisions\/13125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/media\/13121"}],"wp:attachment":[{"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=13118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=13118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lackman.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=13118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}